Pattern: Launching Is Just The Start

When you finally launch, you've only just started. Launching your project is not a destination and it's not finished, you've only just begun.

When you first launch your product, it sometimes feels like all the work is done and you can sit back and relax. However, getting your product out the door is only the start. It’s the first time your users will get to use what you’ve built, this is when it gets exciting. Celebrate the launch, embrace it as the start of your journey.

After launching you need to start finding customers and watching how they use your product. What needs to be improved? What’s missing? What’s just plain wrong? How does your product need to change and evolve?

Keep this in mind when determining your development costs. Your development budget needs to go well beyond your first release.